Bachelor of Digital Business Management (BDBM)
Overview
The Bachelor of Digital Business Management (BDBM) at Rajarshi Janak University is designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving digital business landscape. This comprehensive program blends traditional business principles with cutting-edge digital technologies, preparing graduates to navigate and lead in a technology-driven business world.
Program Objectives
- Digital Competence: Gain proficiency in digital tools and platforms essential for modern business operations.
- Business Acumen: Develop a strong foundation in core business disciplines such as marketing, finance, and management.
- Strategic Thinking: Learn to formulate and implement effective business strategies in a digital context.
- Innovation and Creativity: Foster innovation and creativity to drive business growth and transformation.
- Leadership and Management: Cultivate leadership and managerial skills tailored to digital business environments.
Curriculum
The BDBM program offers a dynamic and interdisciplinary curriculum, including courses such as:
- Digital Marketing
- E-Commerce Strategies
- Data Analytics for Business
- Digital Innovation and Transformation
- Cybersecurity in Business
- Financial Management in the Digital Age
- Project Management for Digital Initiatives
Learning Outcomes
Upon completion of the program, graduates will be able to:
- Analyze and leverage digital tools to enhance business operations.
- Develop and execute digital marketing campaigns.
- Utilize data analytics to inform business decisions.
- Implement cybersecurity measures to protect digital assets.
- Lead digital transformation initiatives within organizations.
Career Opportunities
Graduates of the BDBM program will be well-positioned for a variety of career paths, including:
- Digital Marketing Manager
- E-Commerce Specialist
- Business Analyst
- Data Analyst
- Project Manager
- Cybersecurity Consultant
- Digital Transformation Leader
Fee Structure
The total fee for the Bachelor of Digital Business Management (BDBM) program at Rajarshi Janak University is Rs.2,40,000. This fee includes:
- Tuition Fees
- Access to Digital Resources
- Laboratory Fees
- Examination Fees
Admission Requirements
- Completion of Higher Secondary Education (10+2) or equivalent
Application Process
Prospective students can apply online through the Rajarshi Janak University website. The application process includes:
- Filling out the online application form
- Submitting required documents (academic transcripts, identification proof, etc.)
- Paying the application fee
- Attending an Entrance Exam
