Bachelor of Digital Business Management (BDBM)
Overview
The Bachelor of Digital Business Management (BDBM) at Rajarshi Janak University is designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving digital business landscape. This comprehensive program blends traditional business principles with cutting-edge digital technologies, preparing graduates to navigate and lead in a technology-driven business world.
Program Objectives
- The BDBM program provides the essential components of a traditional business degree plus a
broad selection of cutting-edge technology and advanced digital business management and
marketing tools. This program has been offered to address the demands of rapidly changing
information technology (IT) driven business environment. The program aims to:
Provide a comprehensive understanding of the world, society, business, and information
systems by integrating the study of management, information technology, and social
sciences.
Encourage the development of critical and creative thinking skills.
Inspire innovative approaches to problem-solving and strategic decision-making in digital
business contexts.
Enhance students’ analytical capabilities and problem-solving abilities.
Equip students with the tools to address complex business challenges using data-driven
decision-making.
Improve students’ communicative and presentation skills.
Familiarize students with contemporary concepts, tools, and techniques in management.
Provide practical knowledge of emerging trends and technologies in digital business.
Prepare students to leverage information systems for business optimization and
innovation.
Prepare students as sensible and responsive citizens with a high degree of professional,
social, and ethical values.
Equip students with a strong foundation for pursuing higher studies (Master’s level
programs) in management and information systems.
Learning Outcomes
Upon completion of the program, graduates will be able to:
- Analyze and leverage digital tools to enhance business operations.
- Develop and execute digital marketing campaigns.
- Utilize data analytics to inform business decisions.
- Implement cybersecurity measures to protect digital assets.
- Lead digital transformation initiatives within organizations.
Career Opportunities
Graduates of the BDBM program at Rajarshi Janak University have a variety of career paths in
both traditional business and tech-focused industries. The combination of business knowledge
and digital expertise makes them valuable assets in the following roles:
Digital Marketing Manager
E-commerce Specialist/Manager
Business Analyst
Digital Transformation Specialist
Project Manager
Product Manager
Social Media Manager
Customer Relationship Manager Specialist
Digital Innovation Manager
Additionally, the BDBM program provides a strong foundation for further studies, such as
pursuing a Master of Digital Business Management, Master of Business Administration (MBA),
or other advanced degrees in business and management
Fee Structure
The total fee for the Bachelor of Digital Business Management (BDBM) program at Rajarshi Janak University is Rs.2,40,000. This fee includes:
- Tuition Fees
- Access to Digital Resources
- Laboratory Fees
- Examination Fees
Admission Requirements
- Completion of Higher Secondary Education (10+2) or equivalent
Application Process
Prospective students can apply online through the Rajarshi Janak University website. The application process includes:
- Filling out the online application form
- Submitting required documents (academic transcripts, identification proof, etc.)
- Paying the application fee
- Attending an Entrance Exam
